There is no registration process when using EthicalWeb.ai powered apps. Consumers can therefore interact with potential suppliers anonymously, safeguarding their personal data. Because there is no registration process and there are no cookies, there is no attributable behavioral data to collect. No going to a website that will not answer your question until you give up your email address or cellphone number.

Our search mechanism works without advertising and insists on consumer anonymity. This allows consumers a mechanism to engage with potential suppliers in chat, exchange pictures etc, but without any requirement to give up any personal information. If the consumer is dissatisfied with the responses they have from the supplier, they can block them, and the supplier has no way of getting in touch again, unless the consumer consciously unblocks them. The responses they receive from the supplier will cause our trade secret algorithm to lower that supplier’s search ranking. This helps to ensure accuracy of results as it discourages suppliers from misrepresenting their goods and services in order to try to grab potential customers.

EthicalWeb.ai Platform does not rely on funding from advertisers. The suppliers are charged a flat monthly subscription by their local EthicalWeb.ai App owner in a similar economic model to that which was first used by Yellow Pages, EthicalWeb.ai then takes a 20% share of this subscription as a license fee for each supplier using the network.  In this way, the acquisition and on boarding of small businesses to the platform is decentralized to each EthicalWeb.ai license holder that is building their own local community app.

The underlying data describing the products and services is supplied directly by the suppliers that are on the platform. EthicalWeb.ai supplies open source app templates which communities can use to build their own apps (for both mobile and desktop). A community will have a licensee that owns the community app, and this licensee will be responsible for getting the business units in the community to sign up to the platform and to enter their product and service details (we offer tools to assist with this process). The community app owners then receive the monthly subscription payments directly (they do not go to EthicalWeb.ai) and they then pay 20% of these subscriptions to EthicalWeb.ai. This decentralizes the profits and allows the community a mechanism to disperse those profits as they see fit.